On 15th November Design-Apart loft has been launched in New York. A new concept, a space where to exhibit, in a living environment, only highly selected made in Italy products.
Zucchetti. Kos Group is partner in this project.
Design-Apart is a living showroom, a real apartment where Diego Paccagnella, creator of the project, lives with his wife and son, but open to the public as an exposition.
The place is a bright open space of 235 square meters, in New York midtown Manhattan, near the Flatiron building.
Here the public can see the products in a real live environment, but mostly can experience the true warmth of the Italian way of life, sit down, stop and chat and of course gather suggestions and ideas to be taken and remade at home.
Zucchetti products are inside the bathrooms of the house; they have chosen the multiawarded Faraway collection, Jingle an easy and young line that can be adapted to different moods and multifunctional showerheads of the Showers collection (all products are designed by Ludovica +Roberto Palomba).
arch. Elena Zucchetti_CEO Zucchetti and Kos:“Our company has always been a reference point in the bathroom industry and we are proud to be part of this innovative and a little pioneering project. We strongly believe in the importance of collaboration and in the power of the Italian system and it is crucial, especially in a time like this, to join and show the world our excellence. Then New York is definitely the heart of the American market where we are working very well with our U.S. subsidiary and we are really curious to see the evolution of this project. "
The basic concept of Design-Apart is to emphasize in the world the best Italian craftsmanship, selecting and displaying/using products that will be spokesperson of made in Italy quality and design, but also accessible to a wider audience.
"Our team wants to bring Italian design out of the atelier or catalogue to create a direct contact with customers.” Says Diego Paccagnella - founder of Design-Apart “The idea is to give to our New York audience the opportunity to follow our story and to participate in the process of making. The culture, people and history of our partners are an integral part of the purchase”.